Satisfyer and German beauty tech brand Geske have continued the European roll-out of their retail stores with two openings in Spain.
The Madrid unit opened its doors to the public on 28 November, preceded by an event for press and influencers (pictured) on 27 November. The Barcelona store opened on 5 December, and the Valencia store will be next. These launches mark the brands’ official entry into the Spanish market.
Like the two brands’ German stores, these shops operate as factory outlets – undercutting even online prices. Products are cheaper in store than anywhere else (discounts of up to 75 percent). Customers can also spin a wheel to win on-the-spot prizes.
“Especially with sensitive topics like sexual wellness, many people want a comfortable environment where they can learn and receive advice. Our stores provide exactly that: a positive experiential space entirely focused on self-care,” said Sven Pelka, CEO of Satisfyer. “With these store openings, Satisfyer and Geske are consciously emphasising the importance of physical retail spaces. The goal is to reach new target groups, increase visibility, and establish self-care as a natural part of everyday life.”
