The first three stores in Satisfyer’s long-talked-about retail programme opened their doors to the public in Berlin this week.
Using the tagline “two brands: one mission”, Satisfyer has partnered with German beauty tech brand Geske and the two companies opened the first shop in Hackesche Höfe (Rosenthaler Strasse 32) last Friday, 31 October. On Saturday, the second store began trading on the ground floor of the Mall of Berlin, Leipziger Platz 12. Yesterday, the third retail unit opened at Wilmersdorfer Strasse 62. Satisfyer has announced that 250 stores are planned globally by the end of next year, with a target of 1,000 locations by 2029. Potential European locations for future premises include Amsterdam and Madrid.
Visitors to the stores have been able to explore product ranges from Satisfyer and Geske, in what Satisfyer calls “a modern, open, and welcoming environment”. The stores will operate as “factory outlets” and as such will undercut online prices, with discounts of up to 75 percent. In addition, customers will be able to win on-the-spot prizes by spinning a wheel.
Satisfyer CEO Sven Pelka said: “With these store openings, Satisfyer and Geske are consciously emphasising the importance of physical retail spaces. The goal is to reach new target groups, increase visibility, and establish self-care as a natural part of everyday life.”
