As a retailer or an adult pleasure products professional, you may well have received emails during recent weeks teasing a big announcement from Satisfyer, to be revealed at this year’s EroSpain expo in Barcelona this weekend.
So what’s coming? The emails say the brand is “taking the next step forward with a game-changing €750,000,000 investment to redefine the sexual wellness industry, giving it a complete makeover”. Investment totalling €500,000,000 is promised for retail stores and shop-in-shops, while €250,000,000 is dedicated to what Satisfyer calls “brand-building”, which includes partnerships with mega-streamers HBO, Netflix and Amazon Prime.
But what does this mean in reality? Ahead of the EroSpain announcement, ETO spoke to Satisfyer CEO Sven Pelka to find out more.
“We can’t reveal everything just yet,” Pelka told us, “but what we can share is that this is the largest investment programme the industry has ever seen. We’re talking about €750,000,000 across retail expansion, brand-building and shifting consumer perception.”
He added: “In parallel, we’re investing in 5,000 shop-in-shop locations globally, offering retailers free-of-charge furniture, products priced lower than online, and guaranteed margins. EroSpain will be the first place the full scope of this vision is unveiled, including our new store formats and never-before-seen product innovations. But rest assured: this is not just a launch; it’s a reinvention.”
Of course, we had plenty of other questions we wanted to ask Sven Pelka, and we talked to him in more detail in an interview in the May/June edition of ETO, which will be available after EroSpain.
