More details have emerged about Satisfyer’s ambitious advertising plans for 2018, which the firm estimates will have a spend of over $100 million, with the German brand announcing it will be extending its presence in leading women’s magazines and impacting on over 60 million consumers during December alone.
In Elle USA magazine’s December issue, Satisfyer has taken eight pages of advertising and also appeared in online spots and the Elle Inner Members survey, reaching over 25 million of the publication’s readers. Satisfyer vice president of sales Jerome Bensimon said: “As we strongly believe in consistency, we’ve decided to extend our massive investment and partnership with Elle USA for the year of 2018 and will be present every single month alternatively with ads and education on print issue and online, starting January 2018, ensuring brand building and recognition, and increasing sell out for all our retailers. With the same strong building and investing in future spirit, we are really proud to announce that we’ve just signed the same agreement with Cosmopolitan USA, adding over 35 million of consumers monthly, taking an active role in educating sexual wellness and promoting our brand.”
Bensimon added: “Also, we are working at a new Satisfyer Women TV spot and worldwide campaign in cooperation with Europe´s most prestigious and awarded advertising agency Jung von Matt (Mercedes Benz, Audi, Vodafone, Angela Merkel, Sixt rental car etc). Shooting started already early November in the UK and the world premiere will be the end of January 2018.”
These latest announcements form part of Satisfyer’s strategy to be one of the most advertised brands in the world in 2018.