Satisfyer marked International Women’s Day [IWD] on the 8th of March with an Instagram campaign that ran until the 14th of the month. In an effort to challenge traditional standards and concepts of female sexuality, Satisfyer used the overarching IWD-theme #ChoosetoChallenge and called upon users across the world to add their own words to the statement “Sexual freedom empowers me to…”
Statements tagged with @satisfyercom were be collected, anonymised, and uploaded to www.satisfyer.com/uk/international-womens-day to serve as a platform to showcase the diversity of individuals embracing their own sexuality as an important step towards a fulfilling lifestyle.
A wide range of influencers and activists in the Czech Republic, Germany, Spain, France, Poland, Portugal, and the United States lent their support to the campaign, including content creator and sex positive influencer Ellie Tyrell who told Satisfyer, “Sexual freedom empowers me to be unapologetically myself. For too long women have been told what sexy should look like… and how sex should be. Sexual freedom means I can explore sex by myself, on my terms, and discover exactly what I like without fear of embarrassment/judgment! The result? A whole lot more self love & self-acceptance!”
The campaign built upon the company’s goal to celebrate human sexuality and empower individuals, especially women, to tap into their sexual potential and to create a fulfilling lifestyle by being able to openly express their sexual needs and wants, giving them easy access to a variety of testimonials in an easily accessible online safe space.
Satisfyer’s call to action began with an illustration [pictured] by UK artist Hazel Mead, herself a strong advocate of female empowerment. The picture showed multicultural silhouettes in a self-pleasuring moment, underscoring the importance of saying a natural ‘yes’ to yourself, releasing tension, and embracing the empowering potential of female sexuality. The illustration is aligned with one of the Satisfyer brand values: sexual health is for everyone, regardless of their sexual identity, socioeconomic background, age, or gender.”
According to Megwyn White, director of education at Satisfyer and a certified clinical sexologist, Mead’s picture evokes the primal energy and freedom that people should enjoy in the middle of an orgasm. She added that this is precisely what Satisfyer would like to express in the picture: say ‘yes’ to yourself and to your needs, gain confidence by accepting yourself, enjoy the energy of your voice and body, and wave goodbye to taught systems that restricted you.
White said: “It takes courage to accept yourself not as you want to be, but as you are, and to fully enjoy your body. This is why we hope that all the different testimonials will provide a blueprint for other women to follow in their journey of sexual discovery which shall lead the way to a more successful lifestyle.”
