Satisfyer’s retail programme is at last set to roll out, with three mono-brand stores scheduled to open in Berlin at the end of this month and the start of November.
Satisfyer, in partnership with German beauty brand Geske, will open the first store in Hackesche Höfe (Rosenthaler Strasse 32) on 31 October. The next day, a shop will open on the ground floor of the Mall of Berlin, Leipziger Platz 12. On 4 November, the third retail unit will open at Wilmersdorfer Strasse 62. Satisfyer has announced that 250 stores are planned globally by the end of next year, with a target of 1,000 locations by 2029.
Visitors to the stores will be able to explore product ranges from both brands in what Satisfyer calls “a modern, open, and welcoming environment”, which the company says will include “interactive features, trained staff, and clear, intuitive product displays”. (Pictured is the store concept unveiled by the brand earlier this year.)
Satisyfer has explained that the stores will operate as “factory outlets” and as such will undercut online prices, with discounts of up to 75 percent. In addition, customers will be able to spin a wheel for a chance to win prizes.
Satisfyer CEO Sven Pelka said: “Especially with sensitive topics like sexual wellness, many people want a comfortable environment where they can learn and receive advice. Our stores provide exactly that: a positive experiential space entirely focused on self-care. With these store openings, Satisfyer and Geske are consciously emphasising the importance of physical retail spaces. The goal is to reach new target groups, increase visibility, and establish self-care as a natural part of everyday life.”
