Satisfyer and FUN FACTORY will be the exclusive sponsors of API Expo, which takes place in Shanghai, China, from 18th – 20th April 2025. API Expo is one of the world’s biggest shows: in 2024 it attracted 400 exhibitors and welcomed over 53,000 global visitors.
When asked for his opinions on the market for pleasure products in China, Sven Pelka, general manager of EIS/Satisfyer/FUN FACTORY/Triple A Group, commented: “China is undoubtedly one of the most dynamic and promising markets for the sexual wellness industry. As societal attitudes toward sexual wellness continue to evolve, we see an enormous opportunity to meet the growing demand with products that prioritise innovation, discretion, and inclusivity. With our expertise and extensive portfolio, both Satisfyer and FUN FACTORY are well-positioned to contribute to this shift by providing high-quality, accessible solutions that cater to the diverse needs of Chinese consumers, while also offering universally valued benefits such as an unprecedent warranty and unmatched effectiveness.”
He added: “Our focus on affordability, accessibility, and cutting-edge technology resonates particularly well with a younger generation that values wellness as part of their lifestyle. By leveraging our robust patent portfolio, which is the largest in the industry, along with advanced AI insights, we aim to offer products that are uniquely tailored to the preferences and expectations of this market. At the same time, our products are built to the highest standards with body-safe materials, precision craftsmanship, and German engineering.”
Discussing the exclusive sponsorship of API Expo, Pelka described it as an honour and a reflection of the group’s commitment to leading the sexual wellness industry on a global scale.
“API Expo provides an unparalleled platform to engage with industry leaders, retailers, and consumers, while also showcasing our products and sharing our vision for a more inclusive and forward-thinking future,” Pelka said. “Moreover, it’s an opportunity to highlight how Satisfyer and FUN FACTORY have consistently driven innovation while also adhering to the highest standards of quality, not just in Europe but worldwide, thus helping to shape the future of sexual wellness. Our global team of over 500 experts works tirelessly to keep Satisfyer ahead of the curve, with over 200 new product innovations being launched annually.”
When asked if he had a message for global visitors to the event, Pelka said: “Come and experience our innovations first-hand, connect with our experts, and discover how together we can define the next era of sexual wellness. Our partnership with API Expo underscores our dedication to advancing this category on a global scale. We believe in not just selling products, but creating experiences that inspire confidence, pleasure, and wellness in every individual.”
For more information about API Expo visit www.api-expo.com
