EIS GmbH/Satisfyer has announced that it has acquired worldwide trademark rights as of 01.01.2020 for the iconic magazine brand, Penthouse. This will result in EIS not only securing the permanent product usage rights for the Penthouse brand, but it will also become the main supplier of all Penthouse stores worldwide.
André Bierbass, chief operating officer of EIS GmbH, commented: “The Penthouse brand has a worldwide excellent reputation, so that we are able to offer the best possible service in combination with our two strong brands EIS and Satisfyer. We see great opportunities for development to create an even more excellent experience of our products.”
Plans are in place for Penthouse-branded lingerie, drugstore and toys to be launched in 2020.
“The takeover of the trademark rights is a further step for us on the way to international sales activities and thus acquire new customers with our excellent range of products,” added André Bierbass. “A high demand on the quality and aesthetics are a matter of course for EIS, as well as an indispensable standard, so EIS is looking forward to shooting with all well-known Penthouse models.”
Founded in 2006 in Bielefeld, Germany, EIS quickly grew to become a leader in online retailing of intimate lifestyle products. It offers customers over 25,000 products, a 365-day money-back promise, a ten-year product guarantee, and it has a turnover of over $200 million and more than eight million customers.
