The Satisfyer group has announced it has purchased the entire product portfolio, patents, designs and brands as well as the inventory of Fun Factory as part of an asset deal effective 1st October 2024, and it has already placed a reorder of goods worth €15m.
“With purchases, inventory build-up, production expansion, advance orders etc, our group is investing a high double-digit million amount in the Fun Factory brand,” commented Satisfyer managing director Sven Pelka. “This guarantees seamless and improved availability with goods produced exclusively in Germany. We have been able to significantly expand our patent portfolio with this acquisition and will soon be expanding the Fun Factory brand with many new, innovative products.”
Sales will be managed by Fun Factory Germany GmbH from 1st October 1st and the price structure will remain unchanged.
Founded in Bremen, Germany, in 1996, Fun Factory has been responsible for many industry ‘firsts’ which have since become industry standards, including colourful abstract designs, rechargeable toys, and magnetic Click ’n’ Charge cables.
The EIS/Satisfyer/Triple A group currently sells to over 80 countries, serves over 1,000 major customer accounts, and is represented in well over 100,000 shops and drugstore chains.
Fun Factory founder and CEO Dirk Bauer said: “With this sale, I am saying goodbye to the industry and am pleased to know that the brand will be part of the successful environment of the Triple A Group in the future. I am convinced that Triple A is the right choice for this deal and that the brand is an important building block for the premium segment.”
