Rocks-Off is launching its new SugarBoo range of battery-powered and rechargeable products at this week’s ANME. The initial SugarBoo collection consists of 18 lines, from bullets to vibrating C-spot suction toys, and further additions will be made in August and September.
“We are looking forward to being able to meet our customers face to face this year,” said Rocks_off sales director Sham Galoria. “Traditionally we always like to bring new options to market for trade events and this year will be no different. SugarBoo is great range designed to fit in with current trends for products that niche with SWB (sexual wellbeing), wellness and mainstream markets as well as delivering great price points to our customers and the destination end user.”
He continued: “Within the range there are some inventory heroes with stunning versions of the 10 function RO 90 and 140s but we’ve given them beautiful finishes that really encourages engagement to touch and play. The packaging has also had a lot of thought and time put into it as we wanted the products to reach out to all markets and demographics. The last two years have been challenging on a number of levels and with the ongoing global rise in the cost of living, we wanted to bring products that would deliver on a number of levels to not only encourage and promote mental and sexual prosperity, but also be competitively priced without cutting back on presentation and enjoyment levels.”
For further information contact [email protected] or visit Rock-Off on its stands – F3 and F4 – at ANME this week.















