On 14 May, UK-based manufacturer Rocks Off announced that it would be introducing reduced pricing for UK and EU customers, despite global economic uncertainty.
A company spokesperson said: “This move is the result of months of strategic work behind the scenes, streamlining our supply chain, improving cost structures, and understanding our price-sensitive market. As a company, we strongly believe that we need to be supporting our customers.”
Rocks Off says that its policy will offer several benefits. First, more competitive shelf pricing, offering customers the same margin. Second, faster sell-through potential. And finally, continued support from “a company that’s backing customers during tough times and not backing away”.
The spokesperson added: “While others may pass on rising costs, we are choosing to deliver more value, support smarter trading, and help put money back into customers’ pockets when it counts.”
To find out more about the new pricing structure, contact Rocks Off’s account manager team or email [email protected].
