Digital media company Refinery29 has given its 175-plus million users a behind-the-scenes glimpse at what goes into making a sex toy at Doc Johnson. The video, ‘How Sex Toys Are Made’, showcases Doc Johnson’s American manufacturing facilities, and shines a spotlight on some of the manufacturer’s newest products, including Booty Bling, the Buzz Liquid Vibrator, and Tryst.
Refinery29 has been named the fastest growing media company in the US, with 25 million unique visitors per month on its website, over 175 million users across platforms, and over 2 million email subscribers.
“Doc Johnson is the perfect adult manufacturer to align with a company like Refinery29 – we’re both united in the goal of promoting sex-positive views to the public,” said Doc Johnson PR and communications specialist Erica Braverman.
COO and CCO Chad Braverman said: “Refinery29 has provided us with an incredible opportunity to showcase our products to their millions of viewers and extend our reach to new audiences, showing people firsthand how Doc Johnson is innovating and producing premium pleasure products. This kind of mainstream media exposure is invaluable to Doc Johnson, and I’m sure our customers will appreciate the boost in consumer awareness as well.”
View the Refinery29 video here.
