Ann Summers has launched its new Autumn Winter 2011 catalogue and one of the highlights is its revamped Rampant Rabbit range. The new models now feature descriptive names and enhanced packaging, plus a distinctive new logo – an upside down ‘R’.
Ann Summers Buying Director Gary Donoghue told ETO: “There is so much technology and innovation within these products that we’ve probably undersold them in the past. Quality is paramount to us and our packaging probably hasn’t always done the best job it could have.”
Amongst other changes are two new product categories – Sexcessories and Clubwear – and the firm sees the catalogue as the first step in its mission to “reclaim the edge in sexiness”.
An in-depth interview with Gary Donoghue and Ann Summers Marketing Director Fiona Davis can be found in the August issue of ETO.
