Net 1on1 has announced it has added three new lubricants to its in-house brand, Loving Joy. The Loving Joy Essentials range already includes a 50ml water-based lubricant, Slide, but these new SKUs have received an updated and clear-cut packaging design, a different formula, and are supplied in a 250ml pump bottle.
Net 1on1 sales manager Sebastian Gonzalez said: “We’ve been looking to release 250ml lubricants under our beloved Loving Joy umbrella for a long time now but our selection criteria is so strict that we had to wait for just the right manufacturer and just the right formula before we could get the ball rolling. We’ve spent a lot of time on designing the packaging and making sure that the range looks its best, so we are really proud to present all three labels to the public now.”
Featuring a classic water-based, a thick anal and a white, silky hybrid lube, Net 1on1 believes the range should appeal to retailers and consumers alike with an attractive price point that will also let sellers make a hefty margin. And to ensure the three new lubes fit in with the modern market demands of simplicity and transparency, they are all hypoallergenic, non-staining and vegan-friendly.
“Our primary objective when designing the packaging for these new lubes was to make them look like they could appear on the shelf of a pharmacy or supermarket,” added Gonzalez. “Sexual health products, including sex toys, are appearing more and more frequently outside sex shops, so getting the branding right on any product is crucial these days. We must get with the times and make our toys and essentials mainstream-ready from the get-go. I’m very proud of these three labels, the colours are fresh and vibrant, the text is clear, simple, and communicates all the most important information at a glance.
“Of course, we also paid attention to the cost to make sure we can offer these lubricants at fantastic prices to our customers. With our tiered pricing offers, retailers can grab the water-based lube from just £1.55, the anal lube from £2.23, and the hybrid lube from £2.43 per unit. With all three SKUs’ RRP under £10 and the bottles equipped with one of the sturdiest lube pumps on the market at the moment, we are confident that these will be extremely popular with consumers looking for value and quality.”
The Loving Joy Water-Based Lubricant, Anal Lubricant, and Silky Hybrid Lubricant in 250ml bottles are available now.
Net 1on1:
[T] 01273 830280
