Distributor Alterego Lingerie has announced that Provocative has added another 16 lines to its range, and the French brand enjoyed a bumper Christmas season in the UK.
“Provocative improved its images and introduced some great garments to its collections during 2017, and sales have reflected this,” said Alterego’s Gareth Laycock. “We will have the 16 new lines in stock ready for Valentine’s deliveries. The new collections have great French names such as ‘Fluer D’Ete’, ‘La Petite’ and ‘Indulgence’ and they are all very attractively priced and have the same great standard of manufacture that has made the brand so popular with both boutiques and e-retailers. I think that the black boxes look stunning hanging a white pegwall.”
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