Harmony has reported that a personal appearance by Private’s Sexclusive contract girls at its Oxford Street store last month was one of the most popular events it has staged. The ladies – Boroka, Tarra White and Lucy Belle – signed in Harmony’s store during the London stop of their tour which also includes Berlin, Barcelona, Rome, Los Angeles and New York. In addition to meeting fans at the events, the girls also take part in press activities and competitions offering winners the opportunity to have lunch, dinner or breakfast in bed with them.
“Our Oxford Street store was packed with customers who wanted to meet these three lovely ladies,” Jason Maskell, Harmony’s Sales and Marketing Manager, said. “The fans couldn’t get enough of them and it was one of the most popular events we’ve hosted. They were even able to stop traffic when we took some snaps of them in front of a double decker bus.”
Private has now added blogs for its four Private Sexclusive models, Boroka, Tarra White, Lucy Belle and Cayenne Klein on the their flagship site www.private.com.
Aimed at fans, the four blogs are updated by the girls at least twice a week, with exclusive news and photos about their private and professional lives and with links to each of the girls’ movies via other Private sites. Their blogs can also be syndicated to other blogs and forums on the net.
Fiona Garvey, Private’s VP of online commented: “The launch of these blogs is part of a broader strategic marketing plan with other social networking initiatives. The blogs are a forerunner of the soon to be launched girls’ solo sites and are designed to interact with the consumer, while the solo sites will give fans exclusive hardcore content.”
Claire Flaherty, Online Marketing Manager at Private said “In the first month of the soft launch the new blogs have already received over 174,000 hits. The bottom line is that our online presence has never been so important as it is now – because in the new Web 2.0 world, everyone is a publisher.”