Playboy and Evolved Novelties have announced the signing of an exclusive manufacturing agreement for the North American toy market. Evolved will be designing and producing a range of products for Playboy, and Dan Longsworth, VP merchandising and product strategy at Playboy, commented: “These are two iconic brands coming together in an inclusive, ‘for everyone’ line of high-end adult toys. This is an exciting and meaningful project that we are thrilled to offer our customers.”
Playboy said it was searching for a strategic partner with the perfect combination of quality, style, and delivery systems to create its signature lines, and Evolved – which offers a five-year replacement warranty on its products – fitted the bill.
“We’re thrilled to be making toys for Playboy,” said Greg Alves, president of Evolved Novelties. “It’s one of those ‘dream come true’ moments where you get to work with a life-long favourite brand – an institution, really. The collaboration has been incredibly inspiring, with new designs and ideas people are going to love.”
More details will follow in due course.
