Lube giant pjur unveiled new products at this year’s EroFame including the Organic range, three products the brand describes as being “for conscious intimacy and natural wellbeing”.
Organic Touch is a water-based personal lubricant with predominantly natural, vegan ingredients. It moisturizes the skin, can be used with toys, and is compatible with latex and polyisoprene condoms. Organic Care is a fragrance-free intimate cream that the brand says supports skin elasticity, soothes sensitive skin and provides long-lasting moisture. Organic Fresh is a fragrance-free leave-on foam that turns paper tissues into gentle cleansing wipes for external intimate areas.
“With pjur Organic, we offer a product range that combines the desire for natural ingredients with our commitment to quality, effectiveness and dermatologically tested safety,” said pjur founder and CEO Alexander Giebel.
The company also debuted pjur Man Lust, a targeted stimulation gel for men with a formula including natural paracress (spilanthol) that takes effect in seconds and creates a tingling sensation that the brand says lasts up to 15 minutes. pjur also says that the gel “nourishes and refreshes the skin in the external intimate area, leaving it feeling smooth and supple”. The water-based gel can be used for solo play, with masturbators or as part of foreplay and it’s compatible with most toys.
“pjur stands for innovation, quality and responsible development,” said Alexander Giebel. “With the pjur Organic range and pjur Man Lust, we are launching products that inspire and strengthen the retail sector in the long term.”
pjur was awarded the 30 Years Market Leadership Excellence Award at EroFame. “We are very pleased about this award. It confirms our commitment to quality, innovation, and our ambition to continue shaping the market in the future,” added Giebel.
