The New York Museum of Sex in Manhattan has given an entire window display to Pjur, as part of its campaign for Pride month. The star product is Pjur’s new Infinity personal lubricant, and the Pride campaign will stay up until the end of June.
Announcing the initiative, Pjur said: “The Pjur Infinity window is a subtle hue of purple. It skilfully stages the elegant glass bottle with just the lightest of touches – a real eyecatcher on 5th Avenue in New York City. Based in a central location in Manhattan, the museum is a hotspot in the Big Apple, and a real draw for tourists, making it the perfect place to present the new premium personal lubricant by Pjur and the company’s new brand design.”
