Despite the seasonal British rain, June’s London Pride was reportedly the largest so far, with over 30,000 visitors – including singing star Kylie Minoque, prime minister David Cameron, Olympic swimmer Tom Daley and Eurovision winner Conchita Wurst taking to the streets.
A whopping 20,000 samples of Pjur Back Door Relaxing Anal Glide were distributed among the crowd by Pjur’s new UK distribution partner CZ Trade.
“Our beautiful truck played dance music to the crowds as we handed out Pjur samples to the crowds who accepted them happily – most of them asking for more than they were handed!” said Topher Taylor from CZ Trade. “Throughout the rest of the afternoon and evening we shared Pjur samples with the Soho crowds and Clonezone customers – to make sure that everyone got to sample this fabulous lube. The samples brought a smile to the crowds faces during the day – and hopefully in the evening too!”