Pjur Group used last week’s EroFame to showcase its brand refresh and give visitors an insight into its future. The design elements used in its Infinity line are now being extended to other current products, giving them a more contemporary image. The first to benefit from this were Pjur Original and Pjur Woman.
“The team has spent a year fine-tuning this next step of the brand refresh, involving selected partners and customers in the process through in-depth discussions, with the aim of shaping the brand’s development together,” said a Pjur spokesperson.
“The result is not just a fresh, new design – it also offers both retailers and end consumers two major benefits. The design has been modernised and now looks both fresh and contemporary, but it also has a high level of brand recognition for loyal customers and stands out among other products, whether on the shelf or in a window display. All the relevant information is visible at a glance, making it even easier to give customers appropriate advice.”
The first products featuring the new labels will be available to retailers during the first quarter of 2024, and all Pjur products will gradually switch to them over the course of the year.
