Selected pjur products are now available in three shops in the Danish department store chain, Magasin du Nord.
The pjur items on sale include the clitoral-stimulating lubes Woman Lust and Woman Lust Intense, the water-based lube Woman Nude, plus the brand’s med Premium glide and Infinity silicone-based lube. They are showcased in specially designed POS areas including tester sticks, creating an interactive experience for customers.
Magasin du Nord is Denmark’s oldest and largest department store chain, founded in 1868. It has nine outlets, including flagship stores in Copenhagen, Aarhus and Lyngby.
Alexander Giebel, pjur’s founder and CEO, said: “The collaboration with Magasin du Nord enables us to present our products to a broad audience in a premium retail environment,” says Alexander Giebel, CEO and founder of pjur. “We are excited to further expand our presence in Denmark and introduce the pjur brand to a new customer base.”
