pjur partnered with Polish distributor Boys of Toys at Erochain in Warsaw last weekend. Boys of Toys is pjur’s long-term distribution partner and provided pjur with a specially branded area in its booth to showcase products and 30th anniversary promotions.
Erochain, a hybrid B2B and B2C event, gives brands the chance to connect with industry professionals and consumers. pjur displayed the Toy series, superhero Ultimate and the Woman line – a test station for Woman Lust and Lust Intense allowed visitors to the stand to experience the product directly. The brand also promoted its Celebrate & Win and Support & Win 2025 prize draws.
A pjur spokesperson said: “For pjur and Boys of Toys, the Erochain expo was a resounding success. The event attracted strong engagement from both trade and consumers and offered an ideal platform to strengthen pjur’s presence in the Polish market. Together, pjur and Boys of Toys delivered a compelling presentation rooted in shared values and three decades of trusted quality.”
