It was a summer of love for Pjur, which ran a promotion and competition on Instagram and TikTok from June until the end of August. The company invited everyone to become a part of the rainbow and be true to their own, unique sexual identity with a special sachet card highlighting the importance of diversity, inclusion, tolerance, empowerment, and self-actualisation.
The Pjur team greeted visitors at various CSD parades, mingling with revellers in Luxembourg, Cologne, and Trier, with sachet cards of their products, and the campaign was supported by German influencers. Hanna Sökeland and her partner Jessica Huber.
Alexander Giebel, CEO and founder of Pjur, commented: “Pride Month is an important time for Pjur. We celebrate all aspects of love together with the LGBTQIA+ community and show solidarity. But we also support the various charities that look after the community. Throughout the year. We are conscious of our responsibility.”
Pjur supports several charities beyond the Pride celebrations, providing free products to Aids charities in cities including Bielefeld, Heilbronn, Freiburg, Heide-berg, Stuttgart, and Leipzig. It also made donations to the Trans Healthkit Project, which runs in Germany, Austria, and Switzerland.
