pjur launched its Toy range in the States at ANME, and also picked up the StorErotica award for Sexual Enhancement Company of the Year.
There are four products in the Toy range, specially formulated to be reliable for toy cleaning and care. Toy Glide is pjur’s first water-based lubricant specifically developed for use with masturbators. It’s also safe to use with condoms and other toys. Toy Foam is an alcohol-free, dermatologically tested cleaning foam that even removes silicone-based lubricants. Toy Lube is a non-drip hybrid formula that provides long-lasting lubrication and is suitable for toys made from latex, rubber, glass or silicone. Finally, Toy Clean is a gentle, alcohol-free, unperfumed cleaning spray that removes residue and is neutral to taste.
“With the TOY Range, we are meeting an explicit need: reliable products for toy use and cleaning – safe, versatile, and in the premium quality pjur is known for,” said Alexander Giebel, pjur’s founder and CEO. “This brings relevance to the shelf and provides momentum for a growing segment.”
While at ANME, the brand was given the Sexual Enhancement Company of the Year award, which the brand says is “a recognition of the company’s continued commitment to product innovation, brand strength, and leadership in the global marketplace”.
