With Pride season behind us, pjur continues its LGBTQIA+ community engagement year-round, making it an ongoing part of its brand identity.
“Pride creates visibility. But diversity, acceptance and respect must not be limited to one season or individual events. They’re part of pjur’s brand identity and shape what we stand for as a company,” says Jennifer Parry, Brand Director pjur. “That’s why we don’t see our commitment to the queer community as a one-off initiative, but as an attitude that we live by in the long term and make visible together with our partners.”
Throughout 2026, the brand has supported a range of community, cultural and fetish events across Germany, Sweden and the US with product activations, partnerships and on-site presence.
This has included Cologne Fetish Pride, CSD events in Cologne, Düsseldorf and Berlin, Gothenburg Pride, Rave The Planet in Berlin and the Pines Party in the Hamptons. The brand has also participated in smaller community formats, including the Olivia Jones Summer Party, the Gay and Lesbian Street Festival Berlin and KOSI.MA in Mannheim.
Its engagement now continues into Q4 with the Celebrate Queerness campaign, which includes an interview with drag queen and entertainer Margot Schlönzke.
For retailers looking to reflect diversity and inclusion in their own brand offering, pjur’s year-round LGBTQIA+ engagement demonstrates how those values can extend beyond the products themselves and into a brand’s wider activities.
Visit pjur.com for more information.
