Pjur Group has announced the launch of Pjur Profits, a new initiative designed to increase retailers’ revenue and sales expertise over the coming six months, whether they are online or High Street. Benefits will include new POS displays, ‘enticing sales specials and innovative sales promotions’, with each of the promotions bearing the Pjur Profits logo.
The campaign will kick off with two new Pjur displays. The white version is particularly suitable for female-centric products such as Pjur Woman, Pjur Woman Nude and Pjur Med Repair Glide, while the black variation will complement lines such as Pjur Original, Back Door or Aqua. The flexible displays can be set up either on a counter or on a shelf as they are slatwall compatible.
“In the past several years, our display programmes have always been very well received,” said Michael Bart, head of global marketing and online marketing at Pjur. “We would like for both of the new displays, tailored to their respective target groups, to help retailers properly position all of the diverse Pjur products in their shops.”