Pjur Group has announced the launch of a major new advertising campaign around the slogan ‘Pjur love – gives you more’. The initiative also is designed to attract more end customers through advertising and advertorials in magazines such as Playboy, GQ, and Cosmopolitan, plus an increased online presence and events. Pjur says it wants its retailers to benefit from its B2C activity, so campaigns are planned long in advance to give customers and partners sufficient time to stock up on products and showcase them at the point of sale.
“The phrase ‘gives you more’ is exactly what makes our brand unique,” said Alexander Giebel, CEO and founder of Pjur group. “We offer more variety, more choice, more quality and more peace of mind. As a family-owned and family-run company, we also put more heart and soul into our products than larger organisations. The new slogan sums this up perfectly in just a few words.”
In addition to realigning its strategy at B2C level, Pjur will be presenting a focus topic every month and providing retailers with detailed information, with product differentiation being key. Pjur will also be offering distributors and retailers product training sessions. “This was something that many of our customers asked for and we are more than happy to oblige,” added Giebel.
For more information visit www.pjurlove.com