pjur expands product presence in Hong Kong
Posted: September 26, 2012
German health and bodycare specialist, ‘pjur’, have reported a successful event at the Asia Adult Expo consumer event in Macao, where the company supported their distribution partner Sampson Store. The brand’s popular male lubricant, Superhero, which has been well promoted through advertising campaigns on city buses, in taxis, and metro stations, has become one of the biggest top-sellers in this market.
There was lots of promotion for the products from the pjur core range that have been introduced to the market this year. Consumers could learn more about the products at the stand, and the pjur team was happy to give them advice and tips. Models presented the pjur products and helped to attract the interest of visitors and the media alike. What has reportedly made the pjur products so successful on the Asian market is the combination of the tried and true pjur quality “Made in Germany”, the effective marketing campaigns, and the ongoing societal liberalization regarding sexuality and partnership.
Although a typhoon complicated the trip to Macao for many visitors, Evan Sho, the CEO of pjur’s exclusive distribution partner in Hong Kong, Sampson Store, and Alexander Giebel, the CEO of pjur group, both attended the Asia Adult Expo, and they were very satisfied with the event.