Pjur expands further into China
Posted: November 27, 2014
Pjur Group has announced that after a successful product launch in Singapore, it is now embarking on distribution in China. It has partnered with GZ Banquet, a wholesaler which will market Pjur products on an exclusive basis in China. The company has its own warehouse in Guangzhou, in the south of China, which allows the firm to deliver merchandise to any retailer in China within 24 hours.
Pjur is also now available in Orange Adult, the biggest erotic shop chain in China which not only operates nearly 1,000 stores, of its own and franchised, but also runs China’s largest online erotic store, X.com.cn.
“The Chinese market is unusual in terms of its nature and approaches, and it is unlike any other,” said Alexander Giebel, Pjur Group CEO. “That meant that right from the start, it was important to us to find the right partners who were familiar with the mindset and the legal sales and distribution requirements of the market and at the same time would be able to put the philosophy and strategy of our brand into practice there.”