Pjur has pronounced last week’s EroFame as “an enormous success” after the brand revealed its new look and a new product range to visitors. The firm’s stand reflected its new corporate colour palette, and introduced its new tagline, ‘Feel the real’.
The new product range launched at the show was Infinity premium lubricants. Available in silicone and water-based versions, Infinity is supplied in a glass bottle with a pump dispenser.
Pjur reported that many visitors had MDR certification concerns, with regard to the EU classifying lube as Class IIb medical devices. Pjur said that it successfully passed its initial MDR audit in August and received confirmation of compliance with the Medical Device Regulation (EU) 2017/745.
“Overall, this year’s EroFame was an enormous success,” the company said. “The event marked the start of a new direction and a whole new future for Pjur.”
Further information about the company can be found at www.pjur.com
