pjur is an official sponsor of the new Sex Now exhibition, running at the NRW-Forum Düsseldorf from today (5 September) until 3 May 2026.
The exhibition combines art, media and talks, showcasing more than 400 objects – ranging from AI sex dolls to latex fashion – across 10 themed spaces.
Among the highlights is the Fluffy Library, an ASMR installation with a tantra bed, interactive Sexoscope stations, PorYes films and femtasy audio plays, plus formats exploring virtual relationships and AI toys.
“We want this exhibition to spark an open, humorous and forward-looking discourse about sex,” said Alain Bieber, Artistic Director of the NRW-Forum.
Alexander Giebel, CEO and founder of pjur, added: “Sex Now shares core values with pjur: education, empowerment, diversity, and innovation. Our partnership demonstrates how modern, open intimacy can be shaped responsibly.” Giebel will be taking part in a panel talk at the exhibition in April, pjur sachet cards will be available to visitors during selected events, and pjur products will be available in the museum shop.
See more about the exhibition at www.nrw-forum.de/en/exhibitions/sex-now.
