pjur partnered with Orion to engage more than 55,000 visitors at Germany’s Deichbrand Festival 2026, using interactive experiences and educational activities to introduce festivalgoers to sexual wellness. With artists spanning rock, pop, hip-hop, electronic music and punk, the four-day event provides brands with an opportunity to connect with a diverse audience beyond traditional retail environments.
At the Orion festival booth, attendees could spin a prize wheel to win products including pjur SachetCards, while a dedicated testing station introduced visitors to the pjur Lust range. They were also given exclusive pjur temporary tattoos, extending the brand’s visibility across the festival throughout the weekend.
Alongside the interactive experiences, it featured pelvic floor classes led by Orion Head of Brand Marketing Birte Fulde, who combined practical education with humour to encourage conversations around body awareness.
The activation forms part of the long-standing partnership between pjur and Orion, with both brands aiming to connect with consumers through shared experiences in environments that promote openness, individuality and self-expression.
“Our long-standing partnership with ORION enables us time and again to bring sexual wellness into new contexts and reach people in an authentic way. The Deichbrand Festival provided the perfect setting for this. Together, we were able to show that education, high-quality products and festival fun go hand in hand,” said Jennifer Parry, Brand Director at pjur.
Visit pjur.com and orion-wholesale.com for more information.
