Personal lubricant manufacturer, Pjur, has teamed up for a promotion with adult US retailer, Peekay, and toy manufacturer, Fun Factory.
The promotion, which runs throughout March, capitalises on the selling power of the two strong German brands. With each Fun Factory purchase at Peekay, the end customer receives a free 100ml bottle of Pjur Original. Marketing includes an in-store point of sales program, an outdoor billboard campaign, radio spots and print advertising. There are also other in-store promotions on Pjur and Fun Factory products as part of the campaign.
The first ten days of the promotion were very successful, with sales up 40%. Sales are expected to end up 50% higher when compared with the same period the year prior.
Fun Factory and Pjur have worked closely together for nearly two decades, while Pjur and Peekay have had a profitable and growing business together for 16 years. All three companies adhere to the highest quality standards as part of their business model.
Richie Harris, of Pjur group USA, said: “Working with companies like Peekay and its dedicated, knowledgeable and professional sales staff makes all the difference. The employees know the facts about these brands and why they bring the ultimate pleasure to their customers. That is one of the keys to the success of this promotion.”
A Pjur press release said that the collaboration of trio of quality companies creates a ‘perfect storm’ to demonstrate how retailers and manufactures can dramatically grow their business together in a meaningful way.