Pipedream partners with Scala for ETO Show – event to offer ‘first look’ at latest releases
Posted: March 10, 2014
Following last month’s announcement that Pipedream is coming to the UK for the first time for June’s ETO Show, the firm has revealed that it will be partnering with Scala Playhouse for the event – and ETO Show visitors will be the first in the world to see the manufacturer’s 2014 summer releases. The company is confident that, as the world’s largest manufacturer of adult products and backed by the largest European wholesaler, it will make a great first impression during its debut as an ETO exhibitor.
“I’m very excited to team up with our strongest European partner for the ETO Show,” said Pipedream CEO Nick Orlandino. “It’s an opportunity to finally give the UK a look at our complete line of products and Scala will provide the support the brands deserve.”
Pipedream is well established as a premiere brand in the UK and it has picked up an astonishing seven ETO Awards since 2010 – suggesting it is a firm favourite with British retailers, whose voting chooses the winners of the ETO Awards. The company says it is very excited about the partnership with Scala because it will give UK retailers the opportunity to finally stock all of Pipedream’s award-winning brands. Scala is offering an in-stock guarantee for all orders placed at the ETO Show for Pipedream’s existing product lines.
“There is a great demand for Pipedream merchandise in the UK – along with our own products, this partnership will propel Scala into the number one position in the UK,” said Beate Uhse CEO Serge Van Der Hooft [pictured right, with Nick Orlandino]. “The show is going to be very exciting this year and we look forward to welcoming both old and new customers.”
The annual ETO Show is the UK’s only dedicated B2B event for the adult retail sector. This year’s event will be staged at the National Exhibition Centre (NEC) on June 22nd and 23rd. In addition to being the first in the world to see Pipedream’s summer 2014 releases, visitors will also be able to see all of Pipedream’s existing brands in one place for the first time.
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