Kevco Wholesale has added the Pink Lipstick range to its portfolio. Pink Lipstick is a brand new packaged lingerie, clubwear and hosiery line, aimed at those whose nights out tend to be on the wilder end of the scale.
Pink Lipstick says that it noticed that the trends in lingerie didn’t match what it actually saw people wearing out in the clubs. Lingerie was too frilly, lacy and ‘ladylike’ for the antics of today’s clubbers. So the firm put together a team of top designers, hired the hottest models, and created a brand especially for 24/7 party people. There are 41 styles and they are designed to be layered with a clubbing outfit, or worn alone by the particularly daring.
Kevco says that Pink Lipstick price points are extremely competitive, ranging from £2 – £13, and that the brand will be supported by an international marketing campaign consisting of promotional events, print advertising, a unique website and blog, a strong presence on Facebook and Twitter, and an online model search.
Lynne Seeds of Kevco Wholesale commented: “The response we have had from a selection of customers that have seen the Pink Lipstick catalogue is that this is going to be a massive hit, depending on how bold and daring the customers are.”
Kevco Wholesale has signed an exclusive UK distribution contract for Pink Lipstick it and will be holding the full range in stock. It will be available for wholesale and dropship orders from November.
For more information on the Pink Lipstick range call Kevco Wholesale 0871 111 100, email [email protected] or visit www.kevcowholesale.co.uk
