Orion Wholesale has picked up the XMA Europa Award 2025 for Distributor of the Year. The company, which recently celebrated its 40th anniversary in business, said that: “Retailers and customers trust in [our] know-how and benefit from the variety of products and labels that are high-quality and have brand recognition. Orion Wholesale’s main focus is on a trusting, collaborative business relationship and personal contact.”
Pictured left-right are: Hans Jürgen Bähr, chief product officer (CPO) and chief sales officer B2B (CSO); Björn Radcke, head of sales and marketing (B2B), and Hauke Christiansen, head of wholesale operations.
Björn Radcke added: “We are very proud of this award, which is a special recognition of the commitment of our entire team and the trusting cooperation with our partners. We would like to thank everyone who voted for us – it motivates us for the future.”
