Omora, the wholesale division of Lovehoney, has announced that the UK’s allocation of official Fifty Shades Of Grey pleasure products has completely sold out, though it does expect to have more stock available before the end of the year.
Omora commercial director Dan Gasper said: “We started this project in August, so were only able to secure half a million units of stock from our suppliers in China for all European retailers. All of our initial production run was pre-ordered during the weeks after eroFame and as a result we are currently sold out.”
UK retailers said to have secured stock of the official Fifty Shades of Grey products include Pulse & Cocktails, Simply Pleasure, Sh! and, of course, Lovehoney.
“Omora’s next delivery of stock will arrive into the UK in late December and we plan to be able to supply all UK retailers with our iconic new brand to bring thousands of new customers into UK adult stores for Valentine’s Day,” said Gasper. “Our vision is to use the Fifty Shades of Grey brand to bring millions of new customers into the pleasure industry – not just throughout the Fifty Shades of Grey phenomenon but for the next ten years and beyond.”