Official Fifty Shades pleasure products range announced
Posted: October 2, 2012
The official Fifty Shades of Grey Pleasure Products Collection, a range of accessories developed in association with Fifty Shades author EL James, will be on sale in time for Christmas. There will be an initial selection of 20 products, retailing for between £10 and £40, and they will have names inspired by passages from the books, such as Inner Goddess Silver Pleasure Balls and You Are Mine Metal Handcuffs.
The range has been created by Lovehoney and the retailer says it has worked closely with EL James to ensure the products perfectly recreate the items used in the books by Ana and her lover Christian Grey.
“This range is what I always imagined while I was writing Fifty Shades of Grey,” said E L James. “I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world.”
“We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey range,” said Lovehoney co-founder Neal Slateford. “The Trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”
Lovehoney will be distributing the official Fifty Shades range through its new B2B division, Omora.
“Mainstream retailers have traditionally been nervous about adding intimate accessories to their product ranges,” added Slateford. “Lovehoney’s Fifty Shades of Grey range will give them the perfect opportunity to introduce their customers to the products they have enjoyed reading about.”
The Fifty Shades of Grey official collection is described as being beautifully packaged, discreet and couple-friendly. Each product is supplied with a luxurious storage bag and comes with suggestions for use and tips on introducing the items into a relationship.