Orion Wholesale has been appointed exclusive distributor for the Obsessive brand of lingerie in a number of European countries.
“We have had the high-quality lingerie from Obsessive in our range since the beginning of 2019, and the special designs are very popular with our customers,” said Björn Radcke, head of sales and marketing at Orion. “We have now extended our offering to include the entire range and are very proud to be the exclusive distributor in selected European countries.”
Obsessive is currently sold in over 60 countries and is described by Orion as ‘a brand that combines exceptional quality with unique design’.
Pat Romanek, president of Obsessive brand owner Amocarat, added: “We are extremely pleased to deepen our longstanding collaboration with Orion, which will undoubtedly contribute to the further development of our brand. This is another step in optimising the distribution of products in Europe. It is crucial for us in light of the planned implementation of a new communication strategy and a new approach to distribution development. With our partner, we can professionally support the brand, its recognition, communication consistency, and I am convinced that it will be beneficial for both companies.”
For more information email [email protected] or visit www.orion-wholesale.com
