Womanizer has announced the launch of the world’s first showerhead created specifically for masturbation. Developed in collaboration with German bathroom products manufacturer Hansgrohe, the Womanizer Wave has taken three years to come to market, following nine research projects, 60 interviews, 100 samples tested, 4,000 responses to questionnaires, and two prototype iterations.
“With jet settings created for the most pleasurable sensations via the natural element of water, Womanizer Wave allows vulva owners to now masturbate in their shower with a showerhead created exactly for this purpose,” a company spokesperson said.
The project was initiated after extensive market research revealed that the market was missing a dedicated product based on something many vulva owners already use to pleasure themselves.
“It seems so obvious as many women around the world gain their first masturbation experience in the shower,” the spokesperson explained. “In the UK, 61% of women have already masturbated in the shower or bathtub, and as many as 40% remember that the first time was before they turned 18. What’s more, nearly two in five women (39%) are masturbating in the shower at least once a month.”
The Womanizer Wave combines Hansgrohe’s years of experience in sleek, precision engineering with Womanizer’s pioneering technology to make the obvious step forward for both pleasure and home living. Compared to a normal showerhead, the User Research Team survey revealed that Wave’s stimulation is 94% more pleasant, 88% more arousing and 86% more suitable for masturbation.
Elisabeth Neumann, head of user research of Womanizer and sexologist said: “Womanizer Wave represents a significant step forward in the destigmatisation of masturbation, as it normalizes and incorporates this healthy sexual practice into our daily lives. By leveraging the power of water, anyone can now enjoy a fully immersive and satisfying self-pleasure experience in the privacy of their own shower. The collaboration between Womanizer and Hansgrohe showcases the potential for innovative thinking and creative solutions in the field of sexual wellness.”
Wave boasts three patented pleasure jet types that have been created for both stimulation and traditional use in showers. PleasureJet offers constant, rhythmic stimulations, PleasureWhirl provides ‘stimulating and surprising’ movements, while PowderRain has become Hansgrohe’s most popular jet, offering a gentle and calming showering experience.
Users can conveniently adjust the intensity using a slider element, while easily changing between the jet settings by briefly pressing the switch – all with one hand. Womanizer Wave’s EcoSmart technology is said to allow for a 60% reduction in water consumption compared to traditional products, without compromising on comfort.
Michelle Uhl, innovation designer of the Hansgrohe InnoLab, said: “Showering has always been a sensual experience. Nudity and sexuality are something natural in the bathroom. And stimulation with water has also taken place before our tests. So, for us, the joint development of the Womanizer Wave just made perfect sense. We combine our two fields of expertise in the high-quality shower and pleasure products in the most perfect way. In its origin, Wave is one of the most resource-efficient Hansgrohe hand showers with additional functions for self-love and me-time. On top of that, Wave takes stimulation with water to a new level of sensation.”
Womanizer Wave is available in either a black or chrome finish and it retails at £99. For more information contact your favourite Womanizer distributor.
