Nice ‘n’ Fresh

Posted: April 15, 2009

Nice ‘n’ Naughty Wholesale has agreed an exclusive UK and Eire distribution agreement with gay film studio FreshSX. In addition to R18 and 18 DVD rights, the wholesaler will also manage television, VOD and Internet rights for FreshSX products for these territories.

The concept behind the launch of FreshSX was for the performers who star in the movies to also run the company, and MD Sebastian Curtis was one of the original models. The company has enjoyed success with its Apprentice series of releases, which are filmed in the style of a reality TV show, and more recently it introduced the FreshSX Real series, which includes titles such as Straight Guys Fuck and Dads Fuck Lads, where the performers film themselves.

Nice ‘n’ Naughty Wholesale Manager Claudine Thelwell commented: “FreshSX is a quality gay brand which has previously sold very well in our 15 retail stores. Given our wholesale, distribution and retail departments and in particular the four new gay stores, it seemed a natural progression and I am absolutely delighted to have a new quality gay studio on board.”

FreshSX MD Sebastian Curtis added: “We are delighted to have secured a partnership with Simon and his Nice ‘n’ Naughty Wholesale team. Having such a reliable and professional distributor means we can concentrate and focus on production knowing our FreshSX brand is in safe hands. We are looking forward to a very long and successful partnership.”

The distribution agreement covers 12 titles over a 12 month period. One title will be released each month, the first of which was Straight Guys Fuck, in March. To place orders, contact Nice ‘n’ Naughty Wholesale on 0844 884 3083 or email More information on FreshSX can be found at