New vegan-friendly shaving cream from Sliquid

Posted: September 12, 2016

Sliquid has announced that it has made going hair-free an animal-friendly experience with Sliquid Smooth, an all-natural shaving cream boasting a 100% vegan formulation – a claim most other shave creams can’t make, according to Sliquid.

Sliquid Smooth is said to be free of lanolin, an animal by-product most often found in both hair and skin-conditioning products, and instead it maintains its nourishing texture with plant-based alternatives like shea butter and plant cellulose. This collection boasts three scents, each infused with essential oils to leave skin feeling smooth with a subtle pleasant aroma. And for those sensitive to fragrance or simply do not prefer a scented shave cream, Sliquid Smooth also is available in an unscented version.

“Awareness of vegan-friendly ingredients has soared over the last few years, but many retailers and consumers aren’t aware that lanolin is the skin conditioner of choice by many manufacturers of almost every other shave cream available,” Sliquid VP of sales and marketing Michelle Marcus said. “Lanolin is an animal by-product that has been known to irritate sensitive skin, so we set to work to create a naturally superior shave cream that maintains its lush, velvety texture with the addition of botanicals and plant-based ingredients. This offers our retailers and consumers piece of mind before purchasing, and helps maintain loyal long-term relationships with the Sliquid brand.”

The company says that Sliquid Smooth offers consumers a spa-quality choice void of harsh preservatives and animal-based conditioners often attributed to aggravating delicate skin. And, with its lanolin-free ingredient deck, the company has made an especially strong impression worldwide.

“We’ve found this to be a key selling point when educating both retailers and consumers about how Sliquid Smooth differs from most other shave creams out there,” Marcus said. “We are proud to be able to educate the masses in this way to help them make a more cognisant choice.”

Sliquid Smooth is part of the Balance series of spa-inspired body care products packaged with bold coloured labels accented with metallics which are designed to ‘artfully match the sophisticated and luxurious blends inside’. For more information visit or email