New Roza range will be ‘universally welcomed’, says Alterego

Posted: April 30, 2018

Lingerie brand Roza has launched a new collection called Zulaj into the UK, and distributor Alterego is confident that it will be universally welcomed by its customer base.

Alterego operations director Gareth Laycock said: “This is exciting news for us. Roza is a brand that crosses over into both ETO and mainstream, so we’re sure that it will be a hit in both sectors, and with both online and traditional boutiques. The new collection is a romantic and enchanting design that includes a dreamy push-up bra, soft cup bra, a brief, and boxer brief which are all available to order separately on the website, so people can mix and match. The soft cup underwired bra is designed into a two-section cup which is decorated with exceptionally traditional black lace complemented with shiny silver thread that dazzles in the light. The lower part of the cup is lined with a double layer of sheer tulle which has a tiny polka dot design imprinted. The wing of the bra is decorated with stunning semi-transparent floral motif lace trim which scallops along the bottom edge and is finished with dazzling shiny thread. The back of the bra features an adjustable hook and eye feature. This bra has thick adjustable shoulder straps and a unique design on the front. On the edge of the cup is an elasticated hoop which is attached to the shoulder strap. Finished with a tiny bow at either side – the work involved by the designers and manufacturers is superb.”

He added: “Zulaj is adorned with a central rhinestone and ornamental choker which is detachable. The choker feature has an adjustable strap which connects to the bra and sits within the cleavage. Followed by this is the lace choker which also has shiny thread sewn into the lace trim. The choker is fastened at the back. This feature is completely detachable, so the bra can be worn with or without it. And it goes up to size 38D and XXL.”

Zulaj is supplied in its own Roza branded box with tissue paper inside. Alterego says that prices are ‘fantastic’ and the range offers ‘big margins’ to retailers. Contact Alterego for more details and catalogues.

Alterego Lingerie:

[T] 0845 094 6603