Male Power has introduced what it believes is a new concept in men’s lingerie: limited edition underwear lines.
“These limited releases are titillating and temporary,” the company said. “They will be introduced every six months and are scheduled to debut at lingerie and adult trade shows. You’ve asked for continuing variety, and you can now get it from Male Power without having to commit to large minimums.”
Customers can learn about the limited collections through mailings and email blasts, as well as from their local sales rep, and they will be encouraged to order early as once they are gone they will be gone for good.
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