CalExotics has added four new Starter collections to its Kits range. As the name suggests, the emphasis has been placed on products for beginners, in addition to offering value for money. “Kits is a popular category for us as it is tailored to specific consumer segments,” said Susan Colvin, founder, and CEO of CalExotics. “The Starter Kits, For example, are made for new, more novel users, with introductory toys perfect for fun and discreet play.”
The four new packs offer users an opportunity to explore. The Lavender Vibe Kit features products designed to stimulate the senses, offering two multi-speed massagers and four interchangeable sleeves. It’s all about foreplay with the Playful Lover’s Kit, which has a waterproof intimate massager and graduated pleasure beads. The Sultry Sensations Kit includes a traditional vibe with two sleeves, while the Lovers Kit offers a waterproof massager with removable pleasure sleeve, orgasm beads, and two stretchy erection rings.
Jackie White, executive vice president of CalExotics, said: “The Starter Kits are the perfect addition to this collection. Now, when a consumer is searching for a kit, whether alone, with a partner, or as a beginner, the Kits collection has it all. To make the biggest impact, I recommend merchandising the entire collection together. The bold, sexy packaging will really make a scene in store or online.”
To aid in the merchandising process, CalExotics provides free visual merchandising plans and in-store support. Product videos are also available for in-store or online use. Visit www.CalExotics.com or contact your CalExotics representative for more information.