Sh! founder Kathryn Hoyle [pictured] is taking the Sh! brand of magic to America with the launch of a new sister brand, Shebang!
In an impassioned open statement, Hoyle said: “Our American sister brand, @__shebang__ will take up Sh!’s decades-long mission to promote bodily autonomy and pleasure for women of every age, race, class, religion, and orientation. It’s an occasion to celebrate, but also to reassert one of our founding principles: resistance
“Never has it been more imperative to reclaim control over our own bodies and protect our inviolable female space. Sh! helped to create that space over 30 years ago. On a shoestring budget, I opened our first tiny store in London in 1992 after an ill-fated attempt to buy a toy in a seedy male-run shop. I realised there was an urgent need for women to have access to pleasure on their own terms. Sh! went from strength to strength as women from all walks of life flooded through our doors.
“Over the past three decades, I have witnessed time and time again how crucial it is to stay vigilant and resist in a world that tries to belittle or deny female autonomy. We have trailblazed not only the rights of women to pleasure, but also their health and wellbeing on a wider scale. Our campaigns on issues such as menopause, vaginismus, hormones, and how to reclaim enjoyment after cancer or assault, have been life-changing for thousands of women.
“Shebang! will continue that mission Stateside in the brilliant hands of leading feminist entrepreneur and activist Tiffany Freisberg. It’s a new, exciting chapter and I can’t wait to celebrate its success. Because we WILL overcome and we WILL win.”
The new site can be found at www.andshebang.com
