Blush has announced the launch of its new Brand Ambassador Programme, which the firm says was developed in response to growing demand for Blush products on the consumer level. The programme will have a focus on retailer support and brand awareness, and Blush has appointed three new representatives, led by industry veteran CeeCee Peters, to implement it.
New to the Blush Brand Ambassador team is Carolina Bastida, covering Southern California east of Los Angeles; Kathi Pepper, covering Mississippi, Alabama, and Pensacola, Fla.; and Julia Westgate, covering the Detroit and Toledo, Ohio, areas. As the team grows, it will expand to cover even more parts of the US where sales of adult goods continue to increase.
The Blush Brand Ambassadors will be visiting stores to provide training, merchandising assistance, product information, and customer support for functions and events.
“Our business partners are very important to us, and we want to grow those partnerships with strategic support,” said Blush sales manager Nancy Cosimini. “With a larger team and more feet on the street, not only are we able to share more information about Blush products, but we are also able to learn more about the needs of our customers. Blush wants to be a solution, and feedback from the front line helps us to accomplish that.”
Cee Cee Peters brings more than 20 years of adult wholesale distribution experience to Blush while Carolina Bastida began her industry career working in adult retail, which led her to work as a brand ambassador for a popular lubricant company. Kathi Pepper joins Blush with more than 27 years of industry experience, ranging from developing a home party company to opening and running two adult retail outlets, including a brick-and-mortar shop, and Julia Westgate joins Blush with experience in adult retail operations and ownership.
Blush says its Brand Ambassador Programme is part of its larger initiative to educate and increase communication with its retail customers, which includes the recently announced Blush U Lunch & Learn program. Retailers interested in having their store included in Blush’s programming should contact their preferred representative or make a request through their distributor.
