Tonga Wholesale has announced it now has an all-female board of directors, and it has implemented a new branding strategy for its corporate identity. The company says that Melanie de Jonge (CEO), and her sister Stephanie de Jonge (CFO), are determined to lead the company and the industry as a whole to new heights, recognising the value and contribution of a female touch in business.
The new branding strategy reflects this perspective, according to Melanie: “Female entrepreneurs may be more likely to consider how their brand can connect with and support their target audience, rather than simply focusing on the product or service being offered,” she said.
Tonga says its approach to rebranding focused on creating a more personal and relatable brand image, seeking input and feedback from a diverse group of stakeholders, including employees, customers, and community members.
The strategy included a rebranding of the corporate identity to better reflect the values and personality of the Tonga brand. The company said in a statement: “Appealing to a wider target group including women, the new logo looks stylish and timeless, with warm and soft colour tones and matching typography. The website will get a facelift, a new fair stand was created, and all communication channels will follow a more all-round approach when it comes to working with their customers and informing them about the latest trends and novelties.”
The statement continued: “With more than 20 years of experience in the industry, the de Jonge sisters are determined to create an even brighter future for their business and the industry at large. They are committed to treating others with respect, taking pride in their new roles, and focusing on the complete supply chain, from creating great products meeting their customers’ demand to listening to the end consumer and supplying that group with all relevant info. Tonga welcomes potential partners and customers to reach out to learn more about the company and its renewed strategy.”
For more information visit www.tongabv.com
