Net 1on1’s unbranded bondage lines now available as Loving Joy products

Posted: October 26, 2018

Net 1on1 has announced that it has had such success with its plain-packaged, unbranded soft bondage line that it has decided to position the four products within its in-house brand, Loving Joy. The unbranded range was launched earlier this year, to give retailers an affordable option in the sector and to enable less experienced consumers to try products like hog ties, under the mattress restraint systems or door jamb cuffs without making a large financial investment.

“Bondage is definitely not niche anymore,” said Net 1on1 sales manager Sebastian Gonzalez. “It has become a part of the mainstream consciousness when we think about sex and other bedroom fun, so Loving Joy as a brand needs to reflect that too. The unbranded products we launched earlier this year have been selling extremely well due to their fantastic price point, and even though we created them primarily for online retailers, they performed well with our customers all across the board.”

He added: “We even had a lot of physical stores contacting us to ask if they could get the same products in boxes, so basically that is exactly what we’ve done – they’ve received the full Loving Joy treatment in terms of the simple, but stylish packaging that will make them highly displayable in stores. The product selection fits perfectly with our basics Loving Joy line as soft bondage is a really good place for couples to start the exploration of their kinkier sides, and we are also really happy to be able to offer our brand at the prices that we do, as we know that it makes it almost irresistible for our customers – they can make great margins on Loving Joy, so they come back for more.”

The Loving Joy Beginners’ Wrist Restraints, Hog Tie Set, Under the Mattress Restraint System, and Door Jam Cuffs will be available for retailers to purchase from the beginning of November.

Net 1on1:

[T] 01273 830280

[E] enquiries@1on1wholesale.co.uk

[W] www.1on1wholesale.co.uk